Role of Emotions and Aesthetics in ICT Usage for Underserved Communities: A NeuroIS Investigation

Usability and efficiency has received lot of attention in terms of ICT usage and attitude however non instrumental factors like emotions and aesthetics and their impact on ICT usage attitude and performance has not been extensively tested. Further underserved communities are focused communities that have limitations in terms of formal and functional literacy and technology experience. Aesthetics have been shown to be an important predictor of usage but this has not been tested in underserved communities. Also positive emotions have been linked to greater ICT usage as well as aesthetic experience. The measurement of factors like emotions, aesthetic preferences and ICT usage has so far been restricted to questionnaires however we propose to use objective measures like brain imaging technique (EEG) to supplement existing methodologies. The current paper is a research in progress that addresses potential role of aesthetics and emotions for understanding aesthetic preferences and ICT usages in underserved communities.